Your patients have the same issues and concerns.. So is it really a huge shock that have not set aside a budget for dental services? They don’t have the means to buy many of the things they want for themselves and their families, so why would your patients have budgeted for dental treatment, particularly when so many patients still view routine checkups as unnecessary?To further complicate matters, many patients may have no access to credit and require assistance from Dallas credit repair services to get their financial profiles in good standing.
The good news is that this isn’t the end of the world for your prospective patients. In fact, there are some outstanding ways we can do to help your patients afford the price of their sessions – whether it’s getting new braces or a complete overhaul with dental implants. Here are some great ways to help customers realize that dentistry is not cost prohibitive and that the overall expense can be absorbed without breaking the bank.
#1 – Offer outside patient financing
Patient financing through CareCredit, , Chase, Citibank, and other institutions often provides patients with a reduced or suspended interest rate if they can pay off the balance within a certain time frame.Also, these financing programs add tradelines to credit report which can help customers diversify their active accounts and build credit history.
That’s an extremely powerful incentive. Even if the financing plan you offer does not provide this, keep in mind that there are patients who do not have a credit card or enough available credit on their card to use it for something like dental implants or vineers.
#2 – ALWAYS discuss fees in advance
When it comes to fees, always discuss the total cost of services in advance. It’s good ethical practice and an integral part of building a long-lasting relationship with your customers.
I realize that this may sound like common practice, and perhaps you feel like you’ve already been doing this, but the question is are you really doing this on a daily basis in a formal setting. Discussing pricing isn’t something that should be done as you or your dental hygienist is busy cleaning your patients teeth. Sit them down in your office and clearly go over the expense of your specific treatment.
#3 – Present multiple treatment options
People prefer to have multiple options. They give us the feeling that we’re in complete control of the process. When we are invited to spend our hard earned money, options help reassure us that we’re being given the best information possible so that we can make an informed decision rather than having a decision forced upon us by our dentist .
#4 – Always consider the patient’s readiness
Patients are not ready to learn about how bad their oral health is, let alone how expensive it’s going to be to restore their smile. They need to be ready for such a big decision, and that takes a slow approach to gaining their trust and loyalty as you take them through the process.
#5 – Offer in-house membership programs
Dental savings programs are very popular these days because they create perceived value for your customers as they combine services into an attractive price, providing trust with your client. Today’s patients have become accustomed to these value oriented membership programs from retailers like Sam’s Club, and to the value of bundling services at a great price point.